marketing strategies for photographers.
Simple online and off line marketing strategy for photographer
3:24 AM
Nothing spectacular, you don't need to spend much time to edit if you outsource your photo editing works. You can spend free time for marketing your photography business and surely it will help you to boost up your business up to the desired level. Just you need to follow some simple strategies for your photography business marketing.
Online marketing strategy for photographers
Online
marketing or you can call it digital marketing is one of the best methods to
make known the mass people about your photography business. It is here very
easy to reach a good number of people within a very short time and the visitors also can send you their real feedback. You can know the actual fact about your
business quickly from the online marketing and can take necessary steps to
upgrade it. In case of this marketing, the photographer should follow some
processes to stand out of all others.
Make a Website:
At the very first, as a photographer you should build a great looking website with portfolio. The site should go with your photography topic. You should add many menus-buttons for the specific category of the photos such as, events or wedding photography, baby photography, product photography and so on. Then, make a nice looking photo gallery. You can use NextGen, a WordPress plugin for photography website, to give your visitors an eye soothing view. Make your website mobile friendly so that your visitors can visit from everywhere whenever they want.Involve in Social Media:
You have to share the detail
news and views about your business with your visitors cum clients in the
various social media such as Facebook, Twitter, LinkedIn, YouTube, etc. These
media are now-a-days playing the most vital role regarding sales and marketing.
To race with the contemporary social media marketing strategies, perform some
certain tasks such as:
- attach social media sharing button on your website
- share all of your social media usernames on visiting card brochure, etc
- create YouTube video to welcome the visitors to your page
- share experience, the story behind photography, give them tips & tricks
- create resourceful boards in Pinterest, post quote and see who’s pinning you
- use Facebook ad campaign and run a contest.
- make filmy photos using software like Lightroom
- create infographic with engaging data for public interest
- create informative video tutorial for YouTube
- develop a custom landing page,
- check out for other photographers to be trendy and so on
- write list post with specific number such as top 5, 7, 10 etc. with useful data
Blogging:
You can use blog as one of your powerful tools for photography marketing. A well written text content will help you to catch the attention of more people. If you can write informative and useful content, the visitors will come to your site consistently and it will enhance the possibility of conversion. A perfect blog post will present you to the customers as a busy and experienced photographer. It will improve your SEO ranking, keyword ranking, back linking, which result your website in the first page during a google search. Once you can do so that means too many traffic and conversion in your site.Email Marketing:
This is another useful tool you can use for your photography marketing. Make a list of active email of your target clients collecting by the landing page and send Email to them informing what new product or thing you are offering. Send them greetings on special occasion and thus maintain a virtual relation with your customers.Offline Marketing strategy for photographers
All above
are about online or digital marketing, but besides these, there is another
effective marketing way which can be categorized as offline marketing. If you
don’t think of online marketing, then the rest is offline marketing. It is
almost local marketing within your surroundings where you live. As a
photographer, you have a lot to do regarding this marketing for enhancing your
business arena.
You should arrange
public meet up or exhibitions for showing your photos to your target clients.
Inform the visitors about the image, story behind it, share experience and tips
to the new comers, arrange contest and prizes. Present your popular photographs
to the famous persons.
For local
marketing purpose, you can sponsor local sports team, cover various sports
events and present the photos to the teams, decorate your vehicle with your
business logo and banner, make calendar and gift as a new year greeting and so
on.
In addition,
you can host party or cultural event, offer great looking business cards, apply
for business awards, write press release, write for magazine, etc. You can also
offer free consultancy, training session, entrepreneurs meet up, etc.
In fine, if you
follow the online and offline marketing strategies for your photography
business, it would be easy for you to achieve your target clients and finally
to boost the business. After getting success from here, you can apply advanced
or paid marketing strategies to scale your business up to the level.
