Start Your Photography Business from Home without any Money Part-1
1:32 AM
This content
is all about how to start a photography business. Here, you will get a
detail guideline and sum suggestion like business plan, branding, finance,
marketing, getting client and so on.
Do Your Math to Set as a Photography Business!
Photography
may be your passion. You may have spent a lot of time to take images which you want
or taken photos as other like. You may love the work and have a lot of
experiences. But in a certain time of life, you may think to leave photography.
Because, you have to involve with a profession that will help to lead your life.
Again, you may
be trying to get a good job or may have already got a job. In this case, since
you don’t love your job, you may not do well. Because your mind is crying for
the photography that once you did well.
In this
situation, I think, to set up a photography business would be the best option
for you. Does it sound much? Or are you tensed thinking the way of success? You
need not do that. In fact, if you can follow some easy steps, you can make true
your dream of success.
As I’m inspiring you to start a photography business, I am presenting some strategies to run it successfully.
Determine Your Brand
At first you have to determine your brand. You have to research
about the niche you like to run your business strategies.
Since I’m talking about photography business such as
wedding, baby, nature, product photography, etc. I assume that you have chosen
one of the niches for your business. Then, what you should do right now?
To choose an attractive brand name, you can research on google.
Zero result is ideal here. When you completed selecting a brand name or niche,
then you should check out the availability of it on the internet. You should also
search out whether your brand is available in the different social sites or
not, will these social sites let you run groups, pages, slides, or not. Thus
you can choose a unique and an exclusive brand identify. You should visit knowem.com for you research. This website
will let you check and select your brand name, product or username, trademark,
etc. You have to choose your brand name which has available trade mark, .com
domain, and Vanity URL for Facebook, Twitter, etc.
Next, you should set up your branding strategies. You can
create your branding with your real name, or add it with your niche, or
business name. Suppose, you name is Scott Kelby. Now you can brand your own
name (e.g. Scott Kelby, Skelby). If you get it very common, then you can add something
with your name, may be your nick name or niche name (Kelby Photo). As an
individual photographer, it can be Scott Photography or Kelby Photography,
which ever you selected. If you don’t like to personify your brand, you can use
other meaningful name that instantly tells what your niche is about (e.g. Bridal
Lens). If you can’t find any, you can blend more meaningful words connected to
your niche. Even if you can’t find any of those as well, still you have an
option to choose non-meaningful words for your brand image. But, the
pronunciation should be pretty easy (e.g. Cla-ching, the camera click sound
evolved from Ka-ching).
There are ways to check if your brand is qualified as a
good brand. I won’t go through all the strategies. But, you can try this one:
Word of Mouth. Get 5-10 guys don’t know about your brand. Whisper your brand
name to the first person, tell him to whisper the same name to the second
person. Thus transferring your brand name to the last person, if the
pronunciation of your brand name is a close match, you have got an excellent
brand name.
After that, you should create your corporate identity.
You need a well-decorated website. Design the site with suitable texts, images,
videos, infographics, flowchart, graph, and so on. Create social media network
with the most engaged pages, groups, texts, and images. You can create the
mentioned contents by yourself, or you can outsource from offshore companies.
Considering your product photos, you might need to take
various photo editing services for displaying them sophisticadly. In this
case, you can outsource to us all kinds of photo editing services. We, Image Masking Service have been providing various photo editing services such as background removing,
clipping path, image retouching, restoration, color correction, neck joint or
ghost mannequin, raster to vector, and so on.
Business Plan
An
appropriate planning is almost half
of the success of any business. It is same as a road map of a travel. It is a forecast if you would be gainer or
not. So, you have to make a specific plan of what you should do or shouldn’t
do, what ways or strategies you should follow or avoid related to your
business. Remember two famous quotes:
“If you don’t know where you are going, you’ll end up someplace else.” --Yogi Berra
“A goal without a plan is just a wish.” --Antoine De Saint.
It is a difficult
task. You should do some paper works, discuss with the relatives, family or seek
help from experienced person for making a proper plan of workflow.
Financial Issues
For starting
any business, everyone have to figure
out the financial issues minutely. It’s also a part of right planning. A
photography business should have gadgets, office space, and studio, editing
software, business license, insurance, website, accounting software, globally
trademark registration, etc. To purchase these necessary things initially, a
considerable fund is urgent. So, initial funding is very important because:
“An entrepreneur without funding is a musician without an instrument.”—Robert A. Rice Jr.
If you are tensed
with your business fund or capital, I
would like to say that there are a lot of solutions. It would be the best if
you can manage this capital from your friends or family. Furthermore, the bank
loan can be a great source for a startup business. Here, you’d get your
required loan according to their banking policy.
As a
fresher, you can begin your photography business with the fund that you can
manage from your family. If you have enough economic backup, it will help to
grow your business as you hope. But, if you’re a service holder and don’t have
additional income, you should continue the job until your business can generate
a handsome annual profit. When your business will get enough revenue to run
itself and your daily needs, then you can leave your job for giving full time
to your business.
Try to Have The Necessary Experience
Relevant
experience of running any business is an asset. In case of photography
business, professional experience
helps much to go forward. Spend enough time to learn the minute details for
your business.
I know a photography
business owner who, at the first stage of his life, worked as a helper for a
photographer. He got enough practical experience working with that photographer.
Later he could start his business successfully.
Making A Pricing Plan
Setting up a
standard pricing plan is quite hard
and it’s important also. A competitive and affordable pricing will help much to
get targeted order of photography.
During
making your pricing plan, don’t forget about photo editing. So, if you take $50
per hour, keep in mind further 3 hours for post-production editing. At the
beginning, your hourly rate should be less or average, but as the time will go,
the rate must be increased in accordance with the service quality, working
complexity and experience.
Make a Website
A
photography business always needs a killer website. It’s a storefront of your services.
It’d act as a showcase of the recent services. Now, it may be a matter of
headache that how, why and what it should contain.
However, as startup
business man, you must have a
professional website. It must have engaging look with specific menus such
as services, about, contact, etc. For generating various types of potential
traffic, make your website all device
supported. It will help to attract traffic. Since it is a photography
business website, it must have a photo gallery and an excellent slider.
In the about
page, clarify about your services, your location and yourself, provide a
contact address, company profile, and many more. This page will provide an idea
to your clients and help to grow trust. You should also keep a FAQ (frequently asked questions) page
to make aware your customers.
It would be
great if you attach an excellent pricing page that will help your subscribers to
get a primary idea of the service charge. You should create a call-to-action
button so that your clients can order directly.
Try to add a blog page in your business website.
Write different blog posts regularly to provide photography tips & tricks,
tutorials, photography stories, etc. for the newbies and for your customers.
Such a page will help you much for marketing your business. There is another
important task you should not miss to attach various social media buttons into your website. Social sharing is important
for business publicity and marketing.
Photo Editing
Photo
editing is the most important thing to scale up your business. You cannot
capture the best photos every time since you want photos without any defect.
Rather, most of the time you will take the photos, they may be unsuitable and
you will feel the need for photo editing.
Then, how
you will be capable to solve the photo editing related problems. Don’t get
tensed. Just install Adobe Photoshop, Lightroom on your computer and edit your
photos. There are a plenty of software or add-ons premium or free for making your
stunning photos. For example, Google Nik collection is completely free now. You
can download and install a lot of add-ons from here www.google.com/nikcollection/ and use it as standalone software and also
as an add-on with Lightroom.
You can manipulate
the photos by yourself. So, learn many techniques for making your photos
better. But, do you like taking photography more than editing? Then, you should
concentrate on what you are good at. And free most of your valuable time, by
sending the photos to us for editing.
You can
outsource all types of image editing works. Here, Image Masking Service (IMS) can be your best choice. We have been providing various photo editing
services such as background remove, photo retouching, color correction,
restoration, clipping path, and many mores. IMS can serve 5000 image files within 24
hours without compromising with the quality at the
lowest PRICE. This number of image files can be
varied considering the image complexity. We are enriched with the latest
technology and we have more than 250 skilled graphic design experts who are
dedicated and hardworking.
2 comments
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